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CAMPAIGN COLLATERAL CASE STUDY

ASBURY FIRST

Asbury First United Methodist Church is one of the most recognizable historic buildings in Rochester, New York. For two centuries, Asbury First has served the Rochester community, and today stands as one of the most progressive, mission-focused congregations in the area.

CHALLENGE //

In anticipation of celebrating their 200th anniversary, Asbury First reached out to me to revamp their branding, At the same time, the Asbury team was preparing an ambitious capital campaign to expand their campus to better meet their mission needs.

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LOGO DEVELOPMENT

ROSETTE LOGO //

The new identity leaned on the iconic history of the church’s stained glass window, while modernizing the look through use of typography and color.

The process began with illustrating the rosette window in perfect geometry, a vast improvement on the original logo illustration.

LOGO STUDY & STYLEBOARD

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PRELIMINARY CONCEPTS

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APPLICATION

Bold use of dark blue and cyan provided a fresh feel and consistency between pieces. A secondary, script font was incorporated throughout the brand to soften the geometric logo. The famous rosette window, anchored the background. Secondary colors of teal and purple were used in limited areas to compliment the core brand colors and infuse variety.

CAMPAIGN

I developed the look and layout of the 20-page campaign booklet outlining the full scope of the fund-raising effort. I collaborated with photographers and copywriters, as well as internal stakeholders to ensure the piece fully communicated the scope of the project.

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The debut of the new branding was well received.
The $6M capital campaign was well funded, even resulting in a Phase II campaign to expand the project, which I also designed.