CLIENT //
ArborSmiths
PROJECT //
Company Identity
OVERVIEW //
An upcoming arborist company, ArborSmiths, started by 2 brothers (last name, Smith...get it?) asked for an identity to help reflect there rugged personality and trade. The mark contains the company initials (for stand alone applications) and functions as a duel image, both as an axe blade and a tree trunck being cut). The plan is to use the logo on company trucks, helmets, shirts, and collateral. More brand elements to come!
SKILLS //
• Illustrator